Content writing and editing for your site and your channels
Articles, posts and ad copy: researched before writing, shaped to your brand and its audience, and proofed before delivery.
How we work
Three steps, in this order. Nothing is written before the reading is done.
Research before writing
We gather from reliable sources and trace every figure and every claim back to its origin, before a single line is written.
Shaped to your brand
Style and tone are set to your brand and its audience, so the content carries one voice across all of your channels.
Proofed before delivery
A full language review, and search optimisation where the piece needs it, so nothing reaches you needing repair.
What we write
Six formats, and the same method in all of them.
Content writing
Articles, practical guides and educational content.
- 2,500 to 3,000 words, in numbered sections
- At least two comparison tables
- Evergreen: no dates that age it
SEO content
Built on real search intent, not keyword stuffing.
- One primary keyword on documented demand
- A heading structure that answers the question
- Meta description and tags written for the piece
Product and comparison content
Reviews, comparisons and buying content.
- Compared on stated criteria
- One recommendation, and who it does not suit
- Documented specifications, not promises
Website content
Page copy that explains what you offer.
- About, service and FAQ pages
- Plain language, no overclaiming
- A clear call to action
Social posts and ad copy
Posts, ad text and campaign messages.
- Written to the length each platform rewards
- Alternative versions to test
- Ready to schedule and publish
Content editing
Review and improvement of content you own.
- A full language review
- Rebuilt where the structure needs it
- Every claim checked against its source
What a piece includes
Written out so there is nothing to discover after the invoice.
The long-form article
2,500 to 3,000 words
- Numbered sections and subsections
- One primary keyword, chosen on documented search demand
- At least two comparison tables
- Meta description and tags written for the piece
- Evergreen: no dates that age it
Posts and ad copy
What comes with each batch
- Text written separately for each platform
- Two alternative versions of every ad
- A full language review before delivery
- Ready to publish or to schedule
Tell us what you need
Scope sets the price: the subject, how much primary research it takes, and the turnaround. Send the brief and we will quote it.
Request a quote